The Costa Blanca continues to hold its position as one of the most sought-after destinations for buying a second home, investing, or moving to the Mediterranean. At Costa Ibérica, we see it every week: interest is especially focused on Torrevieja, Orihuela Costa, and Pilar de la Horadada, with buyers from diverse backgrounds —notably Polish, Spanish, English, Swedish, Russian, and French— who prioritize quality of life, good air connections, and properties ready to enjoy.

Additionally, the climate remains one of the major “magnets”: even in winter, the coast offers pleasant days that invite outdoor living (AEMET reports mild highs in Torrevieja in its municipal forecast).

High-demand areas: what buyers are looking for and why these areas stand out

Although the entire southern Alicante region has interesting options, these areas attract the most searches for a very clear reason: services, the sea, leisure, and ease of getting around.

Torrevieja stands out for its urban life by the sea, promenade, beaches, shops, and a very active market for both resale and new developments (Costa Ibérica works with both types).
Orihuela Costa is a favorite for those seeking a residential environment with established communities, proximity to coves, and golf and dining options.
Pilar de la Horadada usually attracts those looking for a balance between local atmosphere, the coast, and tranquility, offering a more “relaxed” Mediterranean lifestyle.

In practice, buyers typically decide based on one of these three “priorities”:

• Proximity to the sea and walkable services (very typical in Torrevieja).

• Gated communities and resort-style living (common in Orihuela Costa).

• More residential and family-friendly environment, with good connections and nearby beaches (Pilar de la Horadada).

Most sought-after properties and how to choose wisely in 2026

In 2026, demand is clearly divided into three formats that match the profile of both international and national buyers: apartments, villas, and bungalows. At Costa Ibérica, these are the most viewed types and the ones that best suit different objectives: holidays, investment, or permanent residence.

Trends we are seeing in the market:

• Apartments: high demand due to low maintenance, proximity to the beach and services, and potential for holiday use.

• Bungalows: highly sought after by those looking for terrace/solarium and outdoor living without the cost of a villa.

• Villas: preferred by families or buyers seeking space, privacy, and often a pool.

If you are considering taking the step, here are key buying tips: what reduces mistakes and speeds up decisions:

• Define your goal (living, holidays, or investment) before looking at square meters or décor.

• Prioritize location and surroundings (beach, shops, schools, golf) over unclear “bargains.”

• Compare new developments vs. resale based on your timing and preferences: efficiency, quality, renovations, community, etc.

• Have a real, filtered selection of options at hand: you can see directly Properties for sale in Costa Blanca.

At Costa Ibérica, we work with a very practical approach: helping you choose the right area, the type of property that fits you, and a realistic budget range, with guidance throughout the process.

Contact Costa Ibérica

• C. Ramón Gallud, 78, bajo B, 03181 Torrevieja, Alicante
  
• +34 644708520
• +34 865648065
• office@costaiberica.com